Catcher in the Rye Essay: Powerless Holden :: Catcher Rye Essays

Powerless Holden In The Catcher in the Rye, Holden views the world as an evil and corrupt place where there is no peace.   This perception of the world does not change significantly through the novel.   However, as the novel progresses, Holden gradually comes to the realization that he is powerless to change this.   Ã‚  Ã‚  Ã‚   During the short period of Holden's life covered in this book, "Holden does succeed in making us perceive that the world is crazy†1.   Shortly after Holden leaves Pencey Prep, he checks in to the Edmont Hotel.   This is where Holden's turmoil begins.   Holden spends the following evening in this hotel which was "full of perverts and morons.   [There were] screwballs all over the place."2.   His situation only deteriorates from this point, as the more he looks around the world, the more depressing life seems.   Ã‚  Ã‚  Ã‚   Around every corner Holden sees evil.   He looks out on a world which appears completely immoral and unscrupulous.   The three days that the novel covers place a distressed Holden in the vicinity of Manhattan.   The city is decked with decorations and holiday splendor, yet, much to Holden's despair "seldom yields any occasions of peace, charity or even genuine merriment."3.   Holden is surrounded by what he views as drunks, perverts, morons and screwballs.   These convictions that Holden hold waver very momentarily during one particular scene in the book.   The scene is with Mr. Antolini.   After Mr. Antolini patted Holden on the head while he was sleeping, Holden jumped up and ran out thinking that Mr. Antolini was a pervert as well.   This is the only time during the novel where Holden thinks twice about considering someone a pervert.   After reviewing Mr. Antolini, Holden finally concludes that maybe he was not making a "flitty&quo t; pass at him. He wonders if he just like patting guys heads as they sleep.   This is the only time in the novel where Holden actually considers a positive side to something.   However, this event does not constitute a significant change.   As Holden himself says, "It's not too bad when the sun's out, but the sun only comes out when it feels like coming out."4. The sun, of course, is a reference to decency through the common association of light and goodness.  Ã‚   His perception of the world remains the same.   Ã‚  Ã‚  Ã‚   The one conviction that does change during the novel is Holden's belief that he can change the world.

Lord of the Flies Lit Analysis Essay

Do novels have a deeper meaning to them than what the author writes? Golding reflects the two sides of human nature in â€Å"Lord of the Flies† by using imagery. Imagery is conveyed to develop the hidden meanings of human nature through the use of specific references through the themes of light and dark imagery. Golding conveys dark imagery throughout the novel by making references to evil. From the beginning of the novel the author introduces to the reader that something sinister is impending. He uses specific language to show the reader that the boys are like approaching animals, â€Å"Within the diamond haze of the beach something dark was fumbling along† (LOF 20). The choir in a way symbolizes a militaristic group being described as a â€Å"party of boys, marching approximately in step in two parallel lines and dressed in strangely eccentric clothing†(LOF 20). It is evident that the choir is evil because the book is written in the World War II period and it is likely that the choir symbolizes the Nazi Party which many people would be able relate them too animals or savages. Imagery is often developed when characters in the novel are savage like. Dark imagery reveals the character Jack to be evil when, â€Å"He passed like a shadow under the darkness of the tree and crouched, looking down at the trodden at his feet† (LOF 53). Jack is being compared to an animal trying to hunt down his prey while crouching down. Again we can compare him to Hitler who was the leader of the Nazi party as Jack is the leader of the evil boys on the island. The darkness on the island spreads to every boy like it is within everyone. â€Å"Darkness poured out, submerging the ways between the trees till they were dim and strange as the bottom of the sea† (LOF 62). Before the boys got on the island it was a peaceful island, by acting like savages they spread darkness on the island, which is the evil in each and every one of them. The darkness was submerging or killing any goodness on the island. This is a relevant comparison to the war as well as it killed hope in good people specifically the Jews who were persecuted by another group of people who thought they were better. As darkness overtook the island it also over took Europe during the dark times of World War II. Thus, dark imagery is used to show men can be evil human beings. Golding uses light imagery over the course of the novel to symbolize civilization over savagery. Light imagery is often shown when something good or hopeful is going to occur. The boys make a signal fire in hopes that they will be rescued, â€Å"The flame nearly invisible at fist in that bright sunlight, enveloped a small twig, grew, was enriched with color and reached up to a branch which exploded with a sharp crack†(LOF 45). The fire is a symbol of civilization and hope that they will get rescued which is shown through the imagery used in the quote. The comparison can be made to the civilized people during WW11. They behaved in a way that was good and moral. The English boys on the island are trying to maintain civility by doing things like making a fire. Light imagery is illustrated by portraying Simon with goodness. When he is described Golding uses a lot of light imagery, â€Å"The water rose further and dressed Simon’s coarse hair with brightness† (LOF 169) . When Golding uses words like bright when describing characters it is often because the character is good and civilized, he is often compared to Jesus Christ. Reference to the saviour is associated with hope. Hope is also something that the victims of the Nazi party had to have in order to survive. At the beginning of the novel Golding uses colors and light to describe the character of Ralph as, â€Å"All the shadows on Ralph’s face revered; green above, bright below from the lagoon. A blur of sunlight was crawling across his hair† (LOF 16). Golding uses these colors to describe Ralph because he was one of the more civilized boys on the island. The comparison here can be made to describe Ralph as being good and bright and full of light and Jack as the opposite is dark and evil. To end, it is evident that light imagery symbolizes civilization. The two sides of human nature are evident with the use of dark and light imagery. Imagery is used as a compelling literary technique illustrating how light and dark translates into good and evil. The use of foreshadowing is an indicator of things to come, which was used as an effective tool when referring to light and dark imagery.

Homosexuality and the American Baptist Church

Homosexuality in the Baptist Church: Homosexuality is one of the most debated issues among Christians today, regardless of the denomination of their church. Some churches view homosexuality as a sin and have no tolerance for it, while other denominations are more accepting and consider it a non-sin. Even though some denominations have taken a stand on homosexuality, there seems to much discord within the governing bodies of the churches regarding this issue. It has moved from a topic rarely discussed and considered very personal and private, to a mainstream topic of conversation.Although there has been a growing acceptance among certain Christian denominations regarding homosexuals, the American Baptist Church has remained firm in its position towards homosexuality. The American Baptist Churches descended from the Northern Baptist Convention that was founded in 1907. The church has approximately 1. 5 million members and 5800 congregations that are scattered through 34 regions of the United States. The American Baptist Church members are following the century long traditions of soul freedom, which allows the independence of individual members of the church to form their own beliefs.They also support congregational freedom, which allows each church the autonomy to develop its own policies. In order to understand the position that the American Baptist Church takes on homosexuality, it is important to examine their general religious beliefs. According to a website of the First Baptist Church in Scituate, MA , they believe that salvation and eternal life are granted to all those who trust in Jesus Christ as Savior and Lord. They believe that both the Old and New Testaments of the Bible are the divinely inspired word of God. The Bible is to be interpreted responsibly under the guidance of the Holy Spirit.Baptists hold the Scriptures and the Old and New Testaments as their final authority. This has become the basis for the viewpoint that the American Baptist Church ha s developed on the issue of homosexuality. The American Baptists also have some strong convictions about the type of person they are supposed to be. Again, according to the First Baptist Church website, these include a redeemed person that claims a personal relationship with God, a biblical person that seeks guidance in understanding the Scripture, and a worshipping person that shares an open and public confession of faith.American Baptists are also supposed to be a mission person that invites others to follow Christ and an inclusive person, who embraces different races, ethnicity, and genders, and also accepts that there are individual differences of conviction and theology. This inclusion also covers those who are from a variety of backgrounds and they are to find unity in diversity and diversity in unity. These convictions have become a source of division among some of the member churches within this denomination, as they are supposed to embrace and accept those with individual d ifferences, yet they are not accepting of homosexuals.According to the religious tolerance website, The American Baptist Church has been actively responding to issues pertaining to homosexuality as far back as 1987. In June of 1987, a statement of concern regarding homosexuality was defeated by church delegates at their Biennial Meeting. They decided that â€Å"Scriptures repeatedly depict homosexuality as a social and moral evil and the unrepentant homosexual has no claim to full acceptance in the Christian community. † So at that time, they decided that they just did not want to deal with the issue.Four years later, in June of 1991, the delegates of the Biennial Meeting were forced to deal with the topic of homosexuality again. They adopted a statement that rejected the homosexual lifestyle, homosexual marriage, ordination of homosexual clergy, and the establishment of gay churches and gay caucuses On the other hand, their statement also included that the church should love and minister to the homosexual, but condemn the sin of the practice of homosexuality. They were taking the stance of hate the sin, love the sinner.They also established a Commission on Human Sexuality Resources to provide clarification and guidance for a Christian understanding of God’s gift of sexuality. By June of 1992 the General Board of the American Baptist Church was being pressured by some of their member churches to accept the practice of homosexuality within their denomination. A resolution called â€Å"Homosexuality and the Church†, which identified Gods plan for the fulfillment of sexual union to be one man and one woman in heterosexual, monogamous, and lifelong marriage, was narrowly defeated.The resolution further stated that â€Å"the redeeming love of Christ† is available to practicing homosexuals as it is to all who turn to him in faith and repentance. Then a few months later, in October 1992, the General Board was again approached and was force d to vote regarding the issues of homosexuality in their church. They finally agreed to issue a one sentence standing that was called â€Å"American Baptist Resolution on Homosexuality†. The sentence briefly stated â€Å"We affirm that the practice of homosexuality is incompatible with Christian teaching. This started the ball rolling and in June of 1993 the General Board next came up with another resolution that was called â€Å"American Baptist Resolution Calling for Dialogue on Human Sexuality†. That resolution states â€Å"that there exists a variety of understandings throughout our denomination on issues of human sexuality such as homosexuality† and encourages discussions regarding those particular issues. American Baptists were also encouraged to seek unity and avoid divisiveness.This resolution might as well have stated â€Å"there exists a variety of misunderstandings† and even though it encouraged discussions, their viewpoint was already establi shed. 1995 was an important year for the American Baptist Churches and their stand on homosexuals. In June 1995, the Granville Baptist Church in Granville, Ohio was expelled from the The Columbus Baptist Association because the church supported full participation of homosexuals. Then in September, the Pacific Southwest Region of the American Baptist Churches, which represented more the 300 churches, began defecting over the issue of homosexuality.The leaders of the region cited underlying issues regarding interpretation of the Scriptures and church discipline. As a result of the defection, The General Board of the American Baptist Churches created a commission â€Å"to find ways to deal constructively with issues around which there has been considerable disagreement. † In other words, they realized that the homosexuality issue was starting to destroy their denomination and they needed to get serious about resolving the problems.After various resolutions, committees, and amend ments over the next ten years, The General Board of the American Baptist Churches finally made some decisions in 2005. At that time they voted to amend their own document â€Å"We Are American Baptists† by adding a statement to the section â€Å"A Biblical People: Who submit to the teaching of Scripture that God’s design for sexual intimacy places it within the context of marriage between one man and one woman, and acknowledge that the practice of homosexuality is incompatible with Biblical teaching. This represents their final stand on homosexuality, which is that they believe it is wrong and is not in line with the teachings of their church. Although every denomination believes in the Bible as their â€Å"guiding light†, they all interpret it in a different way and can put their own spin on different passages. The American Baptist Church relies on their interpretation of the Bible to support the position that they have taken on homosexuality. There are passag es in the Bible that are known as the â€Å"clobber passages†, because they are used to beat up homosexuals.Leviticus 18:22, 20:13 is a typical passage that is thought to support the anti-gay stance. It states â€Å"You shall not lie with a male as with a woman; it is an abomination† (Leviticus 18:22). There is also an important passage in the New Testament that condemns homosexual behavior. â€Å"Therefore God gave them up in the lusts of their hearts to impurity, to the degrading of their bodies among themselves, because they exchanged the truth about God for a lie and worshiped and served the creature rather than the Creator.Their women exchanged natural intercourse for unnatural, and in the same way also the men, giving up natural intercourse with women, were consumed with passion for one another. Men committed shameless acts with men and received in their own persons the due penalty for their own error. † (Romans 1:24-27). However, later on there is a passa ge about judging others, so therefore you should prepare to be judged – so it is really a contradiction to think that the passage is condemning homosexuals. The arguments that support homosexuality within Christianity are widespread.They include the fact that we are all God’s children and he created us the way he wanted. So if he made some people homosexual, then that was his choice and it should be accepted. The Bible does not really give any straightforward help in guiding Christians regarding the entire problem of homosexuality. It is up to each person to develop their own opinion based upon their knowledge, experiences, and influences of their chosen religion. The ongoing problem between homosexuality and Christianity will probably be around for a long time. ——————————————– [ 1 ]. American Baptist Churches in the USA.Accessed October 14. http. //religioustoleran ce. org_abc1. htm [ 2 ]. American Baptist Beliefs. Accessed October 14. http://firstbaptistcituate. com/americanbaptistbeliefs. aspx [ 3 ]. American Baptist Church. Accessed October 14. http://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 4 ]. American Baptist Church. Accessed October 14. http://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 5 ]. American Baptist Church. Accessed October 14. http://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 6 ]. American Baptist Church. Accessed October 14. ttp://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 7 ]. American Baptist Church. Accessed October 14. http://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 8 ]. Moll,, Rob. 2005. â€Å"American Baptist Exodus†. Christianity Today. November 23, 2005 [ 9 ]. American Baptist Church. Accessed October 14. http://abcusa. org/LinkClick. aspx? fileticket=iRGq66AgLAU%3d&tabid=199 [ 10 ]. Hays, Richard. 1991. â€Å"Awaiting the Redemption of Our Bodies†. Sojourners. November 11. P 17-21 [ 11 ]. Hays, Richard. 1991. â€Å"Awaiting the Redemption of Our Bodies†. Sojourners. November 11. P 17-21

Writing for the web - Emphasis

Writing for the web Writing for the web A website is a quick, easy and relatively cheap way to reach thousands of potential clients. Rich web content is what keeps those prospective clients coming back for more. Most people (75 per cent*) say that content quality is the most important factor governing whether they revisit a website (*Forrester Research). Yet content readability is one of the most obvious and most overlooked aspects of website accessibility. No matter how good the design of your site, and no matter how many users it gets, both are irrelevant if visitors cant or wont follow the content. Of course, websites for large organisations may have several different authors. So its easier to slip up on content readability: personal writing styles vary and can lead to confusing inconsistency. There may also be a mad dash to fill pages as soon as they are designed without enough thought given to subject matter, layout, punctuation, grammar and, most importantly, your site visitor. Good writing is not merely intuitive. Here are ten top tips on how to improve your site and ensure your content is king. 1. Start with the reader in mind. Ask yourself why theyre going to be visiting a page and what their likely thought process would be. Also, ask what things they wouldnt be interested in. 2. Use plain English. Imagine a typical customer. What terms would they use? Imagine that you are speaking to them when you write. Read the content out loud if it helps often its the process of writing that causes the problem. 3. Use the active voice, rather than the passive. So rather than saying an area is being redeveloped, say, we are redeveloping it. 4. Structure your sentences logically, by putting the what before the why. So dont write: If the company makes these changes now, it will immediately improve the service. Instead, write: The company will immediately improve the service if it makes these changes now. 5. Avoid over-long sentences. The best way to do this is to limit yourself to one idea per sentence. (This makes content much easier to write too.) 6. Use punctuation helpfully and accurately. Punctuation may seem like a small thing, but it can make a world of difference. For example, a local authority website recently left the apostrophe out of the following sentence: Residents refuse to go in the bins. The resulting meaning was probably not what the author intended. 7. Be direct. Use the word you whenever you can, and address the site visitor directly, as one person. (For example, You can find more information here.) 8. Talk. If various colleagues provide written information for your website, set up a meeting and decide on a style guide to ensure consistency. For example: use the same subheads and titles; if you use specific abbreviations make sure you all work to the same format. Discuss work in progress as a team so as not to repeat content unnecessarily. 9. Proofread. Inaccuracies can easily be missed. Be sure to print out and proofread the content, as mistakes are much harder to spot on screen. 10. Links. Links can be extremely helpful if directing the site visitor to relevant information. But be careful not to splatter your web pages with links for the sake of it. This can alienate the site visitor from the content they actually require. You dont want to send them hurtling into the www ether when they could be reading your site.

The Inside Scoop on the Watergate Scandal

The Inside Scoop on the Watergate Scandal The Watergate scandal was a defining moment in American politics and led the resignation of President Richard Nixon and the indictments of several of his advisers. The Watergate scandal was also a watershed moment for how journalism was practiced in the United States. The scandal takes its name from the Watergate complex in Washington, D.C. The Watergate hotel was the site of a June 1972 break-in at the Democratic National Committee headquarters. Five men were arrested and indicted for breaking and entering: Virgilio Gonzlez, Bernard Barker, James W. McCord, Jr., Eugenio Martà ­nez and Frank Sturgis. Two other men tied to Nixon, E. Howard Hunt, Jr. and G. Gordon Liddy, were hit with conspiracy, burglary, and violation of federal wiretapping laws. All seven men were either directly or indirectly employed by Nixons Committee to Re-elect the President (CRP, sometimes referred to as CREEP). The five were tried and convicted in January 1973.The indictments occurred as Nixon was running for re-election in 1972. He defeated Democratic opponent George McGovern. Nixon was certain to be impeached and convicted in 1974, but the 37th president of the United States resigned before he was to face prosecution. Details of the Watergate Scandal Investigations by the FBI, the Senate Watergate Committee, the House Judiciary Committee and the press (specifically Bob Woodward and Carl Bernstein of The Washington Post) revealed the break-in was one of several illegal activities authorized and carried out by Nixons staff. These illegal activities included campaign fraud, political espionage and sabotage, illegal break-ins, improper tax audits, illegal wiretapping, and a laundered slush fund used to pay those who conducted these operations.Washington Post reporters Woodward and Bernstein relied on anonymous sources as their investigation revealed that knowledge of the break-in and its to cover-up reached into the Justice Department, the FBI, the CIA, and the White House. The primary anonymous source was an individual they nicknamed Deep Throat; in 2005, former Deputy Director of the FBI William Mark Felt, Sr., admitted to being Deep Throat. Watergate Scandal Timeline In February 1973, the U.S. Senate unanimously approved a resolution that impaneled the Senate Select Committee on Presidential Campaign Activities to investigate the Watergate burglary. Chaired by Democratic U.S. Sen. Sam Ervin, the committee held public hearings that became known as the Watergate Hearings.In April 1973, Nixon asked for the resignation of two of his most influential aides, H. R. Haldeman and John Ehrlichman; both were indicted and went to prison. Nixon also fired White House Counsel John Dean. In May, Attorney General Elliot Richardson appointed a special prosecutor, Archibald Cox.The Senate Watergate hearings were broadcast from May to August 1973. After the first week of the hearings, the three networks rotated daily coverage; the networks broadcast 319 hours of television, a record for a single event. However, all three networks carried the nearly 30 hours of testimony by former White House counsel John Dean.After two years of investigations, evidence implicating Nixon and his staff grew, including the existence of a tape recording system in Nixons office. In October 1973, Nixon fired special prosecutor Cox after he subpoenaed the tapes. This act prompted the resignations of Attorney General Elliot Richardson and Deputy Attorney General William Ruckelshaus. The press labeled this the Saturday Night Massacre.In February 1974, the U.S. House of Representatives authorized the House Judiciary Committee to investigate whether sufficient grounds existed to impeach Nixon. Three articles of impeachment were approved by the Committee, recommending that the House begin formal impeachment proceedings against President Richard M. Nixon. Court Rules Against Nixon In July 1974, the U.S. Supreme Court unanimously ruled that Nixon had to hand over the tapes to investigators. These recordings further implicated Nixon and his aides. On   July 30,  1974, he complied. Ten days after handing over the tapes, Nixon quit, becoming the only U.S. President to have resigned from office. The additional pressure: impeachment proceedings in the House of Representatives and certainty of a conviction in the Senate. The Pardon On   September 8, 1974, President Gerald Ford granted Nixon a full and unconditional pardon for any crimes he may have committed while President. Memorable Lines Republican U.S. Sen. Howard Baker asked, What did the President know, and when did he know it? It was the first question that focused on Nixons role in the scandal. Sources Watergate - Museum.tvNixon Forces Firing of Cox; Richardson, Ruckelshaus Quit - Washington Post

HND Managing People Assignment Example | Topics and Well Written Essays - 2000 words

HND Managing People - Assignment Example Let me explain why. Probably due to the pressures in the industry and due to the aspiration of the company to gain competitive edge over its competitors, Bankco enforced culture shift from being operation-oriented to sales-oriented company. With the introduction of advanced technological developments to the organisation that considerably improves productivity, computers and other state-of-the-art gadgets have replaced huge numbers of labourers. The implementation of modern business strategies and techniques also contributed to the considerable downsizing of its labour force. Because of the implementation of these two innovations, Bankco's has been restructured from 7 regions and 54 districts to 3 regions and 21 areas. This culture shift requires a collateral implementation of enhanced training strategies for the remaining employees to improve their skills in using computers and other technological devices to become more productive. Bankco's upper management realised the necessity of this move. It then increased the company's budget on training and development, which is a good move. We are now seeing Bankco as a company that is really serious in infusing technological developments in its operations. However, I believe that this move prematurely done since the HR department has not made any preparatory moves that will introduce the change into the organisation. Instead of orienting the managers and staff on the impending changes in the company first, what the HR department did was to assert the training methods that it deems fit for the organisation without any initial consultation. What resulted was a conflict of views regarding the appropriate training and learning methods. In the HR department's standpoint; interactive, modular, and computer-based learning methods are more effective training methods. According to the HR department it is the individual who would actively seek to further his or her own development and would take responsibility for this. Bankco's HR Department's philosophy with when it comes to learning is that the desire for learning comes from one's own initiative. What the whole organisation, must do is "to move to a situation where it is not the business tra ining the staff, but it is the business providing opportunities within which the staff can learn and grow.' On the other hand, experiential, on-the-job, practical learning coupled with regular courses and traditional teaching methods that engender the 'back-to-school' effect are the methods favoured by the managers. For them, it is the experiences not the simulated realities found in training that will improve learning. "Individuals learn," they say, 'by absorbing information, by making it interesting, relating it to real life situations, absorption involving recollection, using key words, revisions, competition, and reward in the end.' These differences in learning philosophy between HR and the managers should have been considered before implementation of new training methods took place. Despite the favourable impression of the managers on efforts of the organization in encouraging training and learning based on the evaluation of training and learning methods (a large portion of Bankco's managers believed that the organisation encouraged them to learn and to develop themselves), on a closer look, however, they considered this effort as an 'expectation' of the upper management for them to learn, to always be updated and to be prompt in responding to the new

External Analysis of Blackberry Essay Example | Topics and Well Written Essays - 750 words

External Analysis of Blackberry - Essay Example The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition from companies producing similar products. Motorola gave a notable competition to the company in the year 2007 (Blackberry Product Fans, 2008). This occurred because Motorola had superior products that competed with then RIM blackberry phones. There are also other mobile phones capable of sending and receiving emails including Nokia and Ericson (Blackmore, 5). These have also offered competition to the Blackberry products. Nokia has been a dominant cell phone provider in the world. This has enabled Nokia to compete with Blackberry well in the world market (Evers and Johnston, 120). Motorola h as been able to establish a brand appreciation that is strong with its consumer market. The Motorola Company has made product promotion in the market successfully. The Motorola marketing staff has made extraordinary efforts in boosting this venture of promotional marketing (Cook, 3). Another advantage of Motorola lies in the relationship existing between the company and the National Football League. This makes the company products famous in the world market and stands a chance of making tremendous sales to consumers. Samsung is another competitor worth mentioning in this case. The weakness of blackberry cell phones in web interface is a weakness that creates a loophole for other companies to compete best in the market. Thus, with the recent improvements in the Blackberry Technologies, there has been a noted improvement in the company’s share of the world market. Most countries treat Mobile companies as experimental budget and cuts. There has been a drying up of funding for th e mobile marketing firms and mobile service providers. When the global market share of Nokia fell to around 38.9% that of Blackberry rose by about 5%, showing the impact of the improvements in Blackberry recent IT technologies (DATAMONITOR, 2010). Continuous improvements will bring many achievements for the company in the future. Opportunities for the Blackberry Company Despite the threats enlisted above Blackberry, have some crucial opportunities to help in boosting its future endeavors. Blackberry has recently developed exceptional products, which possess advanced technologies in Information Technology (Hislop, 22). The present world has had flooding of IT pursuits in small gadgets, and the company’s enhancement of its products is an excellent move. The present blackberry cell phones have numerous features, which is another opportunity that takes the company ahead of its competitors. Blackberry has been able to meet the needs and wants of customers in the world market. This is an opportunity, which if the company works to continue building on it, will yield tremendous achievements. The company has displayed a brand loyalty for its consumers thus establishing trust from its market (Mennecke and Strader, 123). Maintenance of this brand loyalty will help the company meet future challenges from the external environment. The blackberry phones at present bear a leading edge of radio technology, which is crucial, add on making the company’