The Multi Store Model And The Reconstructive Model Psychology Essay

The Multi Store Model And The Reconstructive Model Psychology Essay In this essay there are two memory models what are compared. The memory models are the Multi Store Model and the Reconstructive Model. It shows how the models work, some studies which have been done experimenting the model, advantages and disadvantages to the models. The multi store model is a theory by Atkinson and Shiffrin (1968). They say that memory uses a number of different processes and that there is actually more than one kind of memory store. There is three parts to the multi store model: sensory memory, short term memory and long term memory. The process starts at sensory memory where you use your senses: Sight, smell, hearing, touch and taste to receive and store information. The information here doesnt last very long from milliseconds to two seconds, just long enough for it to transfer to short term memory. To get to short term memory you use the process, encoding. Encoding means taking the information and making a memory trace. There are three types of encoding: Acoustic, visual and semantic. Acoustic is repeating the topic; you would say or sing the words in your head. Visual is where you would try to see the topic in your head and try to picture it. Semantic encoding is what it means to you e.g. a favourite birthday present, someth ing that has a personal meaning. If the information is not attended to from sensory memory to short term memory this can be lost. The information that has been attended to then rehearsed will go to store in long term memory. (AS Level Psychology) Peterson and Peterson (1959) did a study that supported the multi store model for the duration of short term memory; they named the study Trigram Retention Experiment also known as TRE. The study was highly controlled and the people all started on the same base level. Their aim of the study was to see what the duration of short term memory would be if you did no rehearsal. When they tested this, the people who partook in the trigram, were read three letters. These three constanants were randomly picked and had no meaning e.g. CWT. immediately after been given this the people had to count backwards in threes starting with a very large three digit number. This was called the distractor task they had to do it for a specified time and it was designed so that you could not rehearse the TRE. The time period was called The retention interval and this varied from 3 seconds to 18 seconds. Then when told, the people had to recall the trigram. The letters had to be said exactly the same. They f ound that nearly all the people who recalled after a three second retention interval were successful. Then when they did it at 18 seconds, only very few people could recall the TRE. Doing this study found out that without rehearsing things the duration of short term memory is very short. So this shows that without rehearsal memory is very limited. There were criticisms to this theory though, it was said that the distractor task did prevent rehearsal, but it also meant that the people were doing an additional processing task so this may have affected their recall scores. (Essential AS Psychology for AQA, Richard Gross and Geoff Rolls) Shallice and Warrington (1970) also did a study which supported the multi store model they reported a case where someone had, had a motorbike accident. This resulted in him now having extremely poor short term memory. However his short term memory what he couldnt remember was only for verbal information. His visual and acoustic was normal. This suggests there is more than one type of short term memory, not incorporated in the multi store model. He could only remember one or two digits. Yet his long term memory after the accident was normal. This is in support with the multi store model, because it provides evidence to show that short term memory and long term memory stores are separate. The reconstructive model of memory was a theory by Bartlett (1932). He said that memory is unlike a camera, that its not accurate and the interpretations are based on each persons memories and previous experiences. (Essential Psychology). People tend to be selective about what bit of event they remember. This can be a problem though when needing an accurate recall. Schemas are a major part in reconstructive memory. Schemas are our own ready made expectation of a scenario. They fill the gaps in our own knowledge. Schemas can lead to memory distortions when information doesnt already fit in to the existing schemas we have. There is also a lot of influence to memory from stereo-typing and cultural expectations. (Essential AS Psychology). The eye witness testimony also known as EWT is for criminal incidents that people have seen. Eye witness testimony may not always be accurate; it can be influences by a lot of different things like anxiety, age and even leading questions. If you were to witness a crime it would make you anxious. There are advantages to knowing that the eye witness testimony is not always accurate, this warns us and helps us to know we do have to treat with care. Bartlett (1932) did a study on the reconstructive memory called War of the Ghosts. He did this study to investigate the effect of previous experiences and expectations have on memory recall. A group of people were shown a drawing or a short story, which was the war of the ghosts, to look and read through. The group of people then had to reproduce the story or drawing after different time periods. The time periods ranged from fifteen minutes to years later, this was called a repeated reproduction technique. Over time they found that the group of people produced shorter more clear and carefully thought out versions, more ordinary. They had made the story sound more normal e.g. instead of using the word canoes they used the word boats. They only recalled the basic storyline. In conclusion to this study they found that an explanation or opinion plays a major role in remembering. An active process of reconstruction is remembering, Bartlett called this the effort after meaning, that is mak ing the past more ordinary and normal so that it fits in to our existing knowledge or schemas. This study in psychology is regarded as a classic. Although there are criticisms to this study, It was said that it was a poorly controlled study that Bartlett may have been biased in the interpretations of the different stories. There was also another argument saying the story was very different and unusual. There have been other studies which have done real life everyday memories, which over time were successful. The study was by Wynn and Logie (1998). There is also the study of the unreliability of the eye witness testimony which was done by Loftus and Palmer (1974). They studied smash/ contacted car speed study. The aim of this study was to investigate an immediate recall from the effect of language the group of people use after being asked leading questions. The group of people were shown some slides of an accident which involved two cars. The group were split into two groups, by asking some about how fast were the cars going when they smashed in to each other? for the other set of people they were asked the same but instead of using the word smashed they said hit, bumped and contacted. From doing this study they found that from using different words peoples opinions of the speed were very different. The difference of using the word smashed was higher than the ones who were asked bumped, hit and contacted. So this proves there is an effect when using leading questions. The reconstructive model does provide us with a good explanation of everyday memory. But that we dont have perfect memories. There are disadvantages to the reconstructive memory model there is no information on how we can improve our memory. Also it is more opinion based, because this model of memory assumes that memories are so complicated. Some predictions cannot be made, so we cannot predict what information will be and wont be remembered, as we dont know what a persons schemas are. In conclusion to this, Atkinson and Schiffrins model of the multi store model is one of the best known models of memory, but this doesnt necessarily mean its the best theory. Its a very simple and straight forward theory, but in some ways its too simplistic. It shows that rehearsal doesnt always work, and that you cannot rehearse smells and sights. The reconstructive model is more reliable as its based more on everyday life. It explains that the eye witness testimony is not always accurate and not to fully trust it as much. It also states that we dont have perfect memories. The reconstructive model also helps us to understand how our previous knowledge effects our interpretations of memory.

National Discipline Awardee Essay

â€Å"A person is not measured by his accomplishments or possessions, but how he deals with people and how deep his relationship with God is. † Young as I am, I have been taught by my God fearing parents to value everything – big or small – that we have. I am not from a prestigious clan or a well-off family but I feel privileged because I was able to see life more meaningful and worth living. It’s all because of my loved-ones that keeps me going. Amid the crucial days that come my way, I would be standing there because I believe that tests won’t be given to me if I cannot surpass them. Being chosen as a National Discipline Awardee is another challenge for me. Challenge because I have to prove everybody that I deserve that award. Nevertheless, they would probably look at me with their eyes stick on everything that I will do and on decisions that I will make. But, I don’t mind them. I have nothing to do. I just have to be myself. I don’t have to be somebody else just to please everybody. I am confident that what I have right now is the fruit of what my parents taught me ever since childhood. The virtues that they implanted in my heart helped me a lot in achieving my goals and dreams. And now, it’s my turn to give them something that they can be proud of. This award would definitely give them so much joy. And as for me, it’s indeed an honor. But I know, it doesn’t stop there, it is better if I could share something for our society especially for the youth. I have often wondered how some of our youth today were greatly influenced by the modern trend. Some lives have gone astray and dreams of a good future vanished. All because of the bad vices that they have been practicing which they learned from the BAD influences in our environment. My heart bleeds every time I will see parents working so hard just to give their child all the things they need. Yet, their deeds often neglected. I guess, what is lacking, is the discipline in our youth sector. Our teachers never failed to remind us that resorting to drugs, alcohol, premarital sex and other form of vices is an immoral act or habit. And this will definitely ruin their lives and bring nothing but trouble. So instead of doing so, I learned to respect y God-given life, and nurture the talents that I have. â€Å"Discipline† of the youth, is what we need, and that is being pure in thoughts, in words and in deeds. It has been said that you may whatever you resolve to be. You must be determined to be something in the world, and you will be someone or something. â€Å"I cannot† never accomplished anything. â€Å"I’ll try† has wrought wonders. Opportunities – that would direct my lives, trials – that would teach me lessons, and decision-making – where I can apply all lessons I’ve learned from my daily experiences, will always be just around the corner, playing a vital part in my personal life. But what really matters, is that I know I have this determination and will to overcome difficulties and hardships. I may not be from a well-off family nor has deformity in my physical aspect; I believe I would never get tired of trying and trying again. For it is only in the minds of my detractors that I can’t do it. Failure is not a hindrance for me to stop believing and dreaming rather I make it an inspiration for me to try and strive my best even more and have enough perseverance to attain success. Lastly, I learned to think less of myself. I found out that there should be selflessness and diminish in my heart selfishness. For I believe that it is only through selfless love that I can find true happiness. Reaching out for others especially in the needs of time and sacrificing my personal advantages or desires for the good of the masses gives me fulfillment in my heart. Sharing my time, talents as well as blessings with my brothers and sisters is the best way to say â€Å"Thank you† to God. Above all this, I would like to put emphasis that being a good role model for my fellow youth is simply what I can do to make this country a better place to live in.

Marketing Career Paper

A marketing manager had the duty of overseeing all marketing, advertising, and promotional activities, as well as staff. They are also the people who create marketing strategies and meet organizational objectives. A must for the job is being able to evaluate customer research, the conditions of the market, the competitor’s data and must be able to change and implement a marketing plan. A marketing manager, overall, is the leader of the business’s marketing organization.All the jobs performed by a marketing manager require knowledge of the field, people skills, and problem solving skills. It is not a job where one learns on the job, one must know the skills before you start. The average salary of a marketing manager is $107,610. One can work their way to making $138,470. The hours may vary for this job position. They work the average forty hours a week, plus some. With all their job requirements, they are expected to work extra to solve any problems or work on any projec t.One may also have to travel quite a bit. To become a project manager there are no set requirements and/or qualifications for the position. This are is becoming very popular and has made the market for this job very competitive. It would be wise to obtain a degree, such as a masters in business or a CIM (Chartered Institute of Marketing) certification. It would also be good to have â€Å"extensive experience in other marketing positions,† as well as having been a product manager.IT literacy is also a must. Although these can help one obtain the job, one does not have to have a certain amount of years or experience to become a product manager. The hours are varied and one must have a lot of commitment to do this job well. One must be willing to let go of certain activities. The pay, however, is very good. One must out way the positives and negatives of this job to decide if they are willing to put the hours in to succeed at this job.

Nonverbal Cues in Computer-Mediated Communication Essay...

Computer-mediated communication is a ubiquitous feature of modern life. Whether the communication is through Facebook, Twitter, email, instant messaging (IM), or such media as massive multiplayer online role-playing games (MMORPGs,) the ability for human beings to communicate across time and culture is unprecedented in history. Never before have people been able to communicate so freely with strangers around the world. However, it lacks at least one critical aspect of face-to-face interaction: nonverbal communication. Therefore, it is imperative that we continue to find more and more ways to approximate the nonverbal cues provided by speaking in person. Nonverbal communication, loosely defined as all parts of communication other than†¦show more content†¦Nearly everyone has experienced the frustration of writing a carefully crafted email which has subsequently been misinterpreted by the recipient. Michael Duffy writes, speaking of interacting with clients via email, Commen ts in e-mail form are often seen as curt and sometimes harsh. Without that interaction when the client is explaining her comments, the smallest, most benign suggestion can escalate to a crisis before you know it. And soon youll assume the client wants to change the whole creative direction rather than simply make a minor tweak. (Duffy) So, robbed of the nonverbal cues (a shrug, a shake of the head,) which indicate that the suggestion is indeed small and benign, the email comes off as harsh and demanding. Email interaction is just one of many forms of computer-mediated communication. Often, people use a combination of many forms, such as instant messaging, texting, email, and chat to communicate online. In fact, in a survey by advertising giant Euro RSCG Worldwide, half of the respondents said they knew someone whose dating or marriage relationship started online (Friedman.) 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